What are advantages of packaging?
Manufacturers of packaged products have many options when it comes to selecting the best packaging material for their products. Metal and hard plastic are the most durable, but paper can also provide additional protection within the package. Plastic can also be molded to fit a product to make it more secure. Unfortunately, packaging also increases the price of a product, which manufacturers have to pass on to consumers.
Design
Packaging can serve as a great advertising tool and an opportunity for brand transparency. A CPG product’s packaging can include an ingredients list, the story behind the brand, or even a hashtag that tells others about the brand. These elements can promote positive brand perception and increase sales. Packaging also reflects the company’s values and priorities.
Good packaging can help retain brand identity if a company changes its name or structure. For example, Google recently acquired Motorola and changed its logo to reflect its new status as a Google company. Similarly, a small change to a company’s packaging can make it look more contemporary and up-to-date. Check out the unique design comps. Experimenting with different shades of a color is a great way to create a new look.
In addition to its visual appeal, packaging can also be functional and environmentally friendly. Modern consumers are looking for packaging that is easy to open, close, fold, and sort after usage. Optimal design of packaging improves usability and saves on waste and money. With the single-use culture that consumers are embracing, the design of packaging is increasingly becoming the focus of brand strategy. Many consumers are bringing their own containers to grocery stores to avoid wasting packaging materials.
Packaging plays a vital role in sales. It should promote the brand’s brand identity and help customers identify the product. If a brand is dedicated to organic ingredients, for example, the packaging should reflect this message. Consistent packaging will help customers remember the message, explore the brand website, and engage with the brand on social media. As a result, easy recognition will lead to increased customer loyalty and sales.
Besides being aesthetically pleasing, packaging also helps customers form associations. If a product is marketed in sleek black and white, consumers will associate it with luxury. By contrast, an expensive product with cheap packaging will make consumers move on to its competitors who offer better packaging.
Function
The basic function of packaging is to protect and promote a product. It also provides a safe container to store and transport products. Packaging is the process of designing and manufacturing containers and boxes. The shape of the package also affects its ability to stack or store products. In addition, packaging plays an important role in the sales process.
The shape of the package is determined by the type of product inside it. Some products require larger packages, while others require smaller packages. For example, soft drinks come in cans of different sizes. The size and shape of packaging are essential for the convenience of the consumer and for the retail display of the product. The colour of the packaging also plays an important role in marketing. It should be eye-catching and relevant to the product’s content.
The materials used for packaging are also important. Some common materials include paper, cardboard, aluminum foils, sack cloth, and metal. Environment-friendly materials are increasingly common. The packaging must also contain statutory warnings and information about the product’s composition and expiration date. Furthermore, it must be able to withstand the transportation process.
The main function of packaging is to promote sales. It acts as a silent salesman and helps the consumer make a purchasing decision. It is important to create a package that catches a customer’s attention and encourages repeat purchases. Have a look at the packaging design comps. A product’s package should also be attractive and convenient to use. Further, it should also be reusable, encouraging consumers to come back for more.
Apart from protecting the product from damage, packaging also protects it from weather, insects, sunlight, and air. This can increase the life span of the product. Packaging also helps prevent adulteration, and ensures that products remain safe during transport.
Sustainability
Sustainable packaging helps to minimize energy consumption, waste and labor costs. It also has environmental benefits such as reducing the carbon footprint. Additionally, sustainable packaging is usually free of poisons or allergens. Additionally, it is lighter than other packaging, which helps make transportation and distribution more efficient. As millions of tons of packaging are used every year, weight savings can quickly add up in the bottom line.
As consumers become more environmentally conscious, sustainable packaging will be increasingly popular. Flexible packaging, such as bags and pouches, is more ecologically friendly than rigid PET or steel cans. For example, it takes only two and a half pounds of flexible packaging to pack 100 pounds of beverage. In comparison, rigid PET requires 84 pounds of material. Flexible packaging also uses less energy and resources during production than other packaging types. For example, steel cans and rigid pails for cat litter use 1,429 percent more fossil fuel in production than stand-up flexible pouches.
Manufacturers can also increase the quality of their packaging by considering the materials used. High quality paperboard or sugarcane board are environmentally-friendly alternatives to plastic. Unlike conventional plastic, these materials are biodegradable and require less energy to break down.